Business Finance Homework Help
University of the Cumberlands Marketing Management Pepper Spray Key Chains Case
This activity/assignment will help students understand concept of targeting and its importance
Activity I: Choose
a product that you would like to introduce in the market. Create a
profile of your target market and to discuss the reasons for choosing
this market.
This activity/assignment will help students understand concept of positioning and its importance
Activity II: Find
a company that is struggling. Where is it in the positioning matrix?
Could the company be more successful if it changed any of its Ps (e.g.,
to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The
assignment is to answer the question provided above in essay form. This
is to be in narrative form and should be as thorough as possible.
Bullet points should not to be used. The paper should be at least 1.5 – 2
pages in length, Times New Roman 12-pt font, double-spaced, 1 inch
margins and utilizing at least one outside scholarly or professional
source related to marketing management. The textbook should also be
utilized. Do not insert excess line spacing. APA formatting and citation
should be used.
