Writing Homework Help
University of California Behavior Change and Communication Literature Review
Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 5 sources cited)
The communication campaign that I analyze:
#breakfreefromplastic Movement. 2016. https://www.breakfreefromplastic.org/about/
The #breakfreefromplastic movement was launched in 2016. The global movement envisions a future that is free from plastic pollution. The members share common goals and values of social justice and environmental protection by tackling plastic pollution from extraction to disposal (across the plastics value chain). It focuses more on prevention than cure. The movement’s principles include reducing waste, sustainable lifestyles, responsible material lifecycle, and responsible production, among many.
The whole paper instruction: The purpose of this paper is to link theoretical/scholarly material about behavior change and communication to a “real world” campaign. You will select a campaign of interest to you that used a media channel to reach it’s intended audience. This could include traditional news outlets, the blogosphere, various social media outlets, or some combination of these channels. You will then critique and analyze the case from the theoretical frameworks and perspectives in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations involved could have used behavior change theory more strategically to realize more favorable outcomes.
Please write the literature review section with at least 5 sources related to my topic.
