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University of Virginia Summer Electricals Market Analysis Paper
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Part1: Read Chapter 5. Positioning. pick a topic and write a brief summary on the topic.
Also, provide a graduate-level response to each of the following questions:
- Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
- Write a position statement for yourself to convince your favorite company to hire you.
Part1 should be in APA format and 500+ words and also cite all references properly.
Part2: Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
