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CTU Online Week 2 Keeping Up With Appearances Advertising Discussion
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Not only does advertising affect people’s individual motivations and self-image and perceptions, but it also influences how people often see themselves in social or community situations. “Keeping up with the Joneses” is a phrase that is often used to compare how one person is doing versus another.
Think of 1 time when you wanted to “keep up with the Joneses” and bought something because someone else’s purchase influenced you. Discuss the following:
- Did you really want the product or service? Why or why not?
- Include specific external and internal factors that influenced your purchase.
