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BUSMBA 505 NOCO United Soccer Academy Case Worksheet and Discussion

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Read the NOCO United Soccer Academy case in your textbook on pages 624 and 625. Identify a Marketing Dilemma facing Wesley Diekens – what marketing challenge needs to be solved? This should be very specific and very narrowly defined. After you’ve identified a MD, develop three (3) alternatives / marketing strategies to address the dilemma. Briefly explain the marketing strategies; describe the product/service being offered and circle whether it’s a new p/s or an existing p/s; define the market or characteristics of the customers and circle whether that market is a new or existing market for Diekens.

Once you’ve identified a marketing dilemma and three alternatives, post the dilemma and your favorite (just one) alternative to the discussion board. Briefly justify the “brilliance” of your alternative 4OpporunityTypes.jpg