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Chipotle Case Study

Assignment: For Instructions on completing a case study analysis, please read “preparing an effective case analysis” on pages iv– xii in the appendix of our textbook. For this assignment you are analyzing Chipotle and addressing the bulletpoints below.

• Section One – Background/Introduction

Briefly give a background of the company and introduction to your paper

• Section Two – Core Competencies

Identify Chipotle’s core competencies and discuss with supporting research

• Section Three—Value Chain

Identify and discuss the primary and secondary components of Chipotle’s value chain

• Section Four – Competitive Strategy

Pick, research and discuss one of the five generic competitive strategies most that most closely

approximates the competitive approach that Chipotle employs

• Section Five – Competitive Comparison

Discuss what chief differences you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill

• Section Six – Recommendation

Describe one recommendation you would make to strengthen the company’s growth and profitability. Support your recommendation with research.

GENERAL REQUIREMENTS:

Ensure professional presentation with proper spelling, grammar, etc.

Must have proper in-text citations and reference page where appropriate (APA)

o Failure to provide this will result in a grade of zero

Organize with sub headings (Section One-Background, section… etc)

Include page numbers

Include a cover page or paper header