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PU Charles Schwab Corp Introducing A New Brand Case Study and PPT
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I have uploaded the case study that is needed to answer the question. Please answer the questions below.
Question: Was the Planned Brand Extension into the affluent market compatible with the Schwab’s brand heritage? Why or Why not?
Question: Was the planned brand extension into the affluent market competitive with the schwa’s brand heritage? Why or why not?
Also my section of this case study is to go over the brand positioning, so please focus on that and also give speaking notes to talk about that section.
- Organizational Pattern: Clear, Flowed Smoothly, Cohesive Introduction and Agenda, Conclusion and Transitions, Reinforced by Media
- Content Currency & Relevancy: Strong Central Message, Relevant, Insightful and Comprehensive
- Supporting Materials: Quality & Detail, Illustrations, References, Examples Presentation and Delivery Techniques: Compelling, Confident
- Language: Memorable, Compelling, Professional
