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Westcliff University Business Research Discussion
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Discussion Question 1
Suppose you are trying to collect data for a research project by conducting an online survey. Based on the discussions presented in Chapter 5 of the Zikmund textbook:
- Assess what information you will provide to your target audience in order to address some of the ethical issues in data collection.
Activity 2 –
For this activity you can select one of the following options, and respond to either Option 1 or Option 2:Shaw, A. (2019, April 9). NVivo 12 and thematic/content analysis [Video].
Note: If you do not have access to NVivo, you can select Option 2.
Option 1:
After reviewing Chapters 1-3 of your NVivo text and watching the NVivo video files posted above, explain the following capabilities of the NVivo software:
- Discuss the meaning of the term “Node” used in the NVivo software, and how a Node is used.
- Assess the meaning of the term “Case Node” used in the NVivo software, and discuss how a Case Node is used.
Option 2:
- Discuss what grounded theory is in qualitative research and provide a hypothetical research example that can be used.
- Explain how you would collect data for your hypothetical example.
