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Campbellsville University Conventional Approach to Strategic Innovation Essay

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On January 30, 2018, three major US corporations, Amazon, Berkshire Hathaway, and JPMorgan Chase announced their partnership to create solutions to address the healthcare needs of their US employees. (https://www.businesswire.com/news/home/20180130005676/en/Amazon-Berkshire-Hathaway-JPMorgan-Chase-partner-U.S.).

Based on decision making situations outlined in Chapter 4 of the Zikmund textbook where potential situations are categorized based on the degree of certainty or ambiguity and perception of problem vs opportunity:

●How would you categorize this decision?

●Based on your analysis, discuss how you would evaluate the classification that is presented in your textbook?