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MGT 311 OU Positioning & Why Is It the Most Important Aspect of Marketing Discussion

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Part 1:

Read a topic from Chapter 5 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

  1. Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
  2. Write a position statement for yourself to convince your favorite company to hire you.

Part 1 needs to be 500 plus words and APA format (refer chapter 5 from the Marketing Management textbook)

Part 2:

Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.

Part 2 needs to be 600 plus words and APA format (refer chapter 5 from the Marketing Management textbook)