Writing Homework Help
Harvard University Marketing Ethics and Social Responsibility Discussion Questions
Answer the following questions
Use your text to answer the following questions. If you use outside resources, make sure to provide a citation.
Textbook: Buchbinder, S. B., Kite, B.J., & Shanks, N. H. (2021). Introduction to Health Care Management. Burlington, MA: Jones & Bartlett Learning.
1. Define marketing, describe its application in healthcare, and describe why it is different from other industries yet important for all healthcare managers.
2. Why are healthcare organizations slow to integrate marketing principles and practices in the past as compared to other industries? Why has it come under scrutiny again?
3. Locate an ad that seeks to influence the acquisition of a healthcare offering or service. Identify the specific consumer decision-making unity that might be affected by this ad. How do you think this ad will affect the consumer’s behavior?
4. Identify an example of cause-related marketing campaign in healthcare. Hint: think of the ribbons and plastic bracelets. Do you think these campaigns have been effective?
5. Set four goals for a marketing plan to use social media for a travel immunization clinic. What strategic goal would they be tied to?
6. Today, healthcare marketing and digital campaigns are an omnipresent reality. What is the role of ethics and social responsibility in creating these tactics today? Devise five practical ethical and moral guidelines for a healthcare marketer to adhere to when promoting products or services.
