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Ethical Response of Organization Ethics and Marketing Opinion Editorial
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A properly structured Opinion-Editorial (Op-Ed) between 1,400-1,500 words, on an ethical issue that has recently been in the media (last six months).
It is to be directly connected to one of the following thematic areas:
- Ethics and Corporate Social Responsibility (CSR)
- Ethical Issues in the Workplace
- Ethics and Marketing
- The Environment and Business Ethical Responsibilities
- Globalization and Business Ethical Responsibilities
Your Opinion-Editorial is to include:
- An overview / background of the ethical issue.
- The rationale / justification as to why you chose to explore it.
- Relevant ethical theories (no more than two) and class concepts (no more than two) that are applicable to your issue.
- The inclusion of a clearly articulated message that should provoke discussion, controversy and elicit a response. In other words, take a position on the issue.
- The identification of the opposing side to your argument; counter this with facts and their weaknesses.
- A robust conclusion that includes at least three points.
