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University of Miami Communications & Persuasion Groupon Inc Essay
Although this article is from 2015, I find it covers six great areas of persuasion. After you have read the article, select a company/organization that you feel does a GREAT job of persuading the public – DO NOT USE APPLE! Write a short sentence or two explaining how your selected company/organization handles the art of persuasion to its consumers. Write about one or more areas FROM THE LIST BELOW that relate to your chosen company or organization.
- Scarcity
- Commitment & Consistency
- Reciprocity
- Authority
- Social Proof
- Liking
Before submitting your post be sure to read, and re-read your work.
Check Your Work and Properly Cites Your Sources!
I will deduct for sloppy mistakes, especially sloppy grammar errors and a lack of cited sources. There is no min/mad of cited sources required.
I am a firm believer in quality vs. quantity so make sure you do your research and think about your assignment before you submit it.
ASSIGNMENT EXAMPLE: SPOTIFY
Spotify handles the art of persuasion to its consumers through the principles of scarcity, reciprocity, and liking.
- Scarcity: When Spotify was first launched in the United Kingdom, it was by “invitation only,” which limited its availability to the general public. Due to high demand, it opened up its subscription service globally.
- Reciprocity: Spotify offers a 30-day free plan for users to try out its premium subscription. It offers four different premium plans (student, family, partner, and individual), and they all include Hulu and Showtime subscriptions as a bonus.
- Liking: Spotify offers a personalized playlist titled “Spotify Wrapped” for each user at the end of the year. This playlist bundles together the most listened songs of every user throughout the year.
Works cited:
Bernazzani, Sophia. “The Scarcity Principle: How 8 Brands Created High Demand.” HubSpot Blog, blog.hubspot.com/marketing/the-scarcity-principle.
“Spotify Wrapped 2019 Reveals Your Streaming Trends, from 2010 to Now.” Spotify, 5 Dec. 2019, newsroom.spotify.com/2019-12-05/spotify-wrapped-2019-reveals-your-streaming-trends-from-2010-to-now/.
“What Subscriptions Do You Offer?” Spotify, support.spotify.com/us/article/subscription-levels/.
