Business Finance Homework Help

Assigned Readings:

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Chapter 11. Advertising Messages and Marketing Communication.

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Chapter 12. Integrated Marketing Communication and Media Choices.

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Chapter 13. Social Media.

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Initial Postings:
Read and reflect on the assigned readings for the week. Then post what
you thought was the most important concept(s), method(s), term(s),
and/or any other thing that you felt was worthy of your understanding in
each assigned textbook chapter.Your initial post should be based upon
the assigned reading for the week, so the textbook should be a source
listed in your reference section and cited within the body of the text.
Other sources are not required but feel free to use them if they aid in
your discussion.

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Also, provide a graduate-level response to each of the following questions:

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1. Imagine
   you were designing an ad for a (choose one): car, laptop, health
   clinic. What would your ad look like if you were targeting: a) old
   people, b) kids, c) super rich people, d) What celebrity would you have
   endorse your brand? Why?
   
2. Create a press kit that will be sent to customers and the media announcing a new product launch.
   
3. Have
   you ever recommended a particular product to a friend or bought a
   product based on a recommendation from a friend. Would you be more
   likely to buy a product based on word-of-mouth or advertising? Why?
   

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[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]

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[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).

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Submitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59 p.m. EST.

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Response to Other Student Postings: Respond substantively to the post of at least two peers, by Friday, 11:59 p.m. EST. A
peer response such as “I agree with her,” or “I liked what he said
about that” or similar comments are not considered substantive and will
not be counted for course credit.

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[Continue the discussion through Sunday,11:59 p.m. EST by
highlighting differences between your postings and your colleagues’
postings. Provide additional insights or alternative perspectives]

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Evaluation of posts and responses: Your
initial posts and peer responses will be evaluated on the basis of the
kind of critical thinking and engagement displayed. The grading rubric
evaluates the content based on seven areas:

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Content
Knowledge & Structure, Critical Thinking, Clarity & Effective
Communication, Integration of Knowledge & Articles, Presentation,
Writing Mechanics, and Response to Other Students.