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MGT 401 SEU Strategic Management Starbucks & Target Discussion
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From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
1. Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…) Max 150 words
2. What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
3. What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.
4. Is this strategic alliance successful? Justify.
5. What recommendations can you give for the managers of these firms to improve their competitiveness?
