Writing Homework Help
Nova Southeastern University Rhetorical Appeals in an Advertisement Discussions
- Write a well-developed three paragraph analysis (about 300-350 words) analyzing how the advertisement uses two rhetorical appeals.
- In the first paragraph, describe the advertisement.
- In the second paragraph, identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
- In the third paragraph, identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.
- Attach a photo of the advertisement or include a link to the video of the example you chose.
- Review the postings and advertisements of your peers. Reply to TWO peer postings.
- Each response should be at least 150 words and address your peer’s perspective on how the rhetorical appeals were used in the chosen advertisement.
- Post your each response as a Reply to their posting.
POST 1
Audible: Books that fit with real life (Links to an external site.)
This commercial is about an average middle class woman who goes throughout her day using the audiobook subscription app, Audible. Throughout her day she drives her kids, talks to her husband, goes to the gym, and appears in two New Zealand celebrities’ homes, Poh and Clarke Gayford. In each part of the ad a different audible book is featured to show all of the different audio books that audible has for different occasions. The woman also provides information about audible whilst she goes about her day. The two appeals that were mainly used are ethos and logos.
The first rhetorical appeal used is ethos which refers to the speaker’s credibility. Clarke Gayford is a famous radio host and the husband of the current New Zealand prime minister. So, they are using celebrity endorsement to appeal to the audience by having his credibility be that he is famous. Gayford says, “I might just be an average bloke but trust me audible really takes the hassle out of house work”. This adds to the narrative that audible is good for any occasion and adds to the credibility of the speaker because the audience is mainly just average people and Gayford is trying to show that he is credible because he is like anyone else. The second celebrity is Poh Ling Yeow who is a chef and author of Poh’s kitchen. Poh is a book author which brings some credibility to the speaker. In the advertisement Poh is using audible while cooking when she says, “Audible is amazing when you’re cooking up a storm” which again adds to the narrative that you can use Audible no matter what you are doing which is what the ad is trying to portray.
The advertisement also appeals to logos. The woman says that the average audible listener listens to 22 books a year which emphasizes her argument that it is easy to do and that people really enjoy it. She also says that there are 400,000 audio books which assumes the argument that there are a lot of books to choose from.
POST 2
https://youtu.be/DoM6IhfY8No (Links to an external site.)
This commercial is about a goat who loves eating Doritos. Due to her increasing demand for Doritos, her owner put her on selling. Then a guy passing by saw that goat who was eating Doritos on sale. The guy who saw the goat was also eating Doritos and, he loves eating Doritos too. After he takes that goat to his house, he showed the goat a pantry full of Doritos. The goat started eating Doritos. She ate Doritos the whole night, due to the noise of her eating Doritos he, was not able to sleep. The next morning, the goat went to the pantry to eat Doritos she saw that the pantry was empty. When she saw an empty pantry, she screamed so loud and starting breaking things of his house. Then she went to his room when she pushed the door of his room, she saw his room full of Doritos and he was making a board for putting her on sale.
This advertisement uses pathos because it tells you that Doritos are so good that a goat is a big fan of eating Doritos. It shows her emotions her love for Doritos. This advertisement is funny because it shows a crazy love of a goat towards Doritos that this owner gets frustrated and decided to sell her. There is a big example in this video that shows that how much she loves Doritos is that when she saw an empty pantry she screamed very loud and starting breaking thinks of her owner’s house.
This advertisement also shows logos because these videos show the fact, that Doritos are so tasty that not only humans love them, even animals love them too. After seeing the goat’s love towards Doritos, someone who hasn’t tried Doritos yet will think that Doritos are so tasty that animals even get crazy about it.
