Article Writing Homework Help
Your assignment is to prepare and submit a paper on tourism marketing: the radisson blu hotel.
Your assignment is to prepare and submit a paper on tourism marketing: the radisson blu hotel. The hotel has its headquarters in London, and it has over 10 branches in the city, further in Guildford and in Manchester. The Hotel has shown its untainted route towards success through its newly opened branches, for example, the Providence Wharf Hotel in London. Secondly, the process challenges businesses to embrace strategic planning of all business courses as well as operational planning to control its entrepreneurial factors (Gregory, 2010, p. 46). The following discussion seeks to implement the processes of strategic thinking and planning towards the achievement of business objectives as indicated in the Radisson Blu Edwardian Group of Hotels.
The main value of strategic thinking as indicated in Radisson Blu Group Hotels is to develop a management strategy that is unifying, coherent, and integrative framework for decision making especially about resource utilization and business directions. To gain these results, the hotel establishes the hotel’s strategies by definition of the mission and vision statements (Grundy & Brown, 2006, p. 121). The firm asserts that its purpose is to create a satisfied consumer population who will yearn to visit the hotel’s premises to earn the unmatched services. For instance, strategic thinking and planning add consciousness, explicitness, and pro-activeness, and results to competitive domains for the Radisson Blu Group of Hotel’s strategic advantage (Fyall & Garrod, 2005, p. 69). Radisson Blu Group of Hotels declares their vision in the service industry as growing intuitively throughout the global platform in order to provide every potential customer with the best services profitably.
The top management group of the Radisson organization indicates that there is a need to engage in the restructuring process of the hotel’s objectives. Such an approach is vital towards the achievement of the set goals and long-range plans (Grundy & Brown, 2006, p. 125). .
