Article Writing Homework Help

Provide a 6 pages analysis while answering the following question: Reasons Why Haier Expanded Production in the United States. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Globalization has provided the window of opportunity for companies to expand their markets regarding numbers and region (Childress, 2016). Importantly, globalization enables for easier transfer of technology thus enabling a company to innovate and stay ahead of the competitor. However, in all its expansion drive, firms have one thing in mind, to meet the demands of the customers better than the competitors can do (Calabrese et al., 2015). One such company that has been able to expand from being small to a market leader is Haier. Haier is a privately owned Chinese home appliances manufacturing company. The company has grown its sales volumes from lows of $ 300000 in 1986 to over $ 30 billion in 2016 (Mohammed, 2016).&nbsp. The paper will analyze the success story of Heir group.&nbsp.The inclusion of China in the free trade zone with the United States provided a good political environment for the company to expand. Furthermore, the Chinese government saw the need for its local businesses to get international exposure and therefore encouraged them to expand into foreign markets. The social factors, the America population has a higher concentration of per capita income compared to the Chinese (Ch & Himpel, 2013). In fact, the top companies in this industry make the majority of their sales in the American market. Therefore, expanding to this market was the natural thing the company had to do to gain a global reputation. In other words, it is a form of benchmarking, assessing the performance of the toughest competitors and best-known brands of Whirlpool, AB Electrolux among others (Mohammed, 2016). Mainly, Americans have higher disposable incomes compared to the Chinese. Therefore, they could buy more and at better prices. The success story of the Haier can majorly be attributed to the adoption of technology and innovation. For example, upon entering the American markets, customers overlooked its products for well-known brands from Whirlpool and AB Electrolux. However, the company invested in Research and Development and came up with innovative refrigeration designs that were fitted with convertible tables for students (Birnik & Bowman, 2007). Furthermore, the hiring of the Americans allowed the company to gain a competent human resource that introduced new technologies helping the company to stay on par with the competitors. Supplier’s power. The major suppliers of the white goods market in the United States are Whirlpool which controls about 53% of the market (Mohammed, 2016). In addition, it dominates the supply channels such as Walmart, Sears, and Lowe’s. The dominance in the market gives Whirlpool the power to control the prices of the goods or their quality. For example, some of its popular brands are Maytag, KitchenAid among others (Mohammed, 2016). The company can exert the pressure on the price of such favorite brands. Another leader in the United States market for white goods is AB Electrolux, The company controls about 23% of the market and equally can exert the price and customers’ powers.