Communications Homework Help

Hello,

I need help with this question, please assist me. Thank you.

The

lower prices offered by e-commerce players versus those charged by traditional brick and mortar stores are made possible due to

a. the virtual commercial environment and a smaller variety of product offerings.

b. the virtual commercial environment and low overhead and operating costs.

c. a wider variety of product offerings and the virtual commercial environment

d. low overhead and operating costs and a wider variety of product offerings

2. The value of the dollar is tied to that of the euro. What does this mean?

a. a weaker euro raises the cost of goods the US imports from overseas

b. a stronger dollar raises the cost of goods the US imports from overseas.

c. a weaker dollar raises the cost of goods the US imports from overseas.

d. a stronger euro lowers the costs of goods the US imports from overseas.

3. Which of the following is an example of behavioral segmentation?

a. a health club that targets college students.

b. a resort that targets families with children.

c. a florist that targets those who buy the most flowers.

d. a restaurant that targets senior citizens.

4. Which of the following is considered a prerequisite for marketing success?

a. an awareness of different competing brands

b. timely knowledge of consumer behavior

c. a background in sociology

d. experience analyzing buyer behavior

5. Which of the following describes PersonalX household-level segmentation system?

a. it characterizes six distinct types of households.

b. it was developed by Nielsen Claritas

c. It assigns colorful labels to segments such as “Young Digerati” and Shotguns’ and Pickups

d. It enables marketers to reach targeted segments both on and off offline.