Article Writing Homework Help

Write a 21 pages paper on millie’s cookies marketing plan: china. Following this, the prospective marketing strategy of the company in terms of segmenting, targeting and positioning itself in the minds of Chinese consumers, as well as the implementation of the strategy were formulated. Furthermore, the financial objectives and the control measures to be followed were also set and the sales forecasting &amp. break even analysis were conducted. It was revealed from the overall assessment that Millie’s Cookies should promote itself as a high profile urban consumer brand and position itself as a premium brand. This would necessitate Millie’s Cookies to employ the strategy of market penetration in addition to customised product development in order to sustain the consumers’ interest.