Article Writing Homework Help

I need help creating a thesis and an outline on Coffee Consumption in the UK. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Through the years the increase of competition has led to the need for the introduction of certain changes especially in regard to specific parts of the business, such as HR and marketing. These changes could be successfully implemented only if they were appropriately designed and supported by all members of the business. The trends that characterize the coffee shop industry in the UK should be taken into consideration when developing such a plan. The potential need of a transition period for alternating the existing strategy of the business should not be an obstacle for promoting change in Real Coffee Ltd. since the expected benefits would be significantly higher than the costs and the risk involved. Part 1 – External Analysis 1.1 Analysis of the macro-environment Social The high percentage of the population in the UK is between 25 and 54 years old (Index Mundi 2013). the specific part of the population represents the 41.2% of the country’s population. Those between 55 and 64 years are just 11.6% of the population (Index Mundi 2013), a fact that needs to be taken into consideration when setting the target market of business in the UK. In addition, 80% of people in the UK live in urban areas (Index Mundi 2013). in these areas, the chances of businesses for growth seem to be increased compared to rural areas. On the other hand, the rate of aging of the population in Britain is quite high. According to a recent report, during the last two decades the number of people under 65 in Britain has been significantly increased reaching today the 5 million (Independent 2013). existing trends showing the rapid ageing of Britain’s population, a phenomenon that is expected to be continued, at least in the near future (Independent 2013). Economic The economy of the UK seems to keep its strength, despite pressures in markets worldwide. Indeed, from July to September of this year an increase of the country’s economic performance by 0.8% was reported, a fact that allows businesses across the UK to make plans for growth (BBC News 2013). The above growth was combined with an increase of GDP in the UK. this increase was estimated to 0.7%, for the period between April and June 2013 (BBC News 2013). Even if this growth was limited it, still, shows the potential of the UK economy to secure its performance even during periods of a global financial crisis. Indeed, during the third quarter of 2013 a further increase in the UK’s GDP was achieved. the increase was estimated at 0.80% and indicates the stable growth of UK economy, a growth that is highly based on the development of the services sector which represents the 75% of the country’s economy (Trading Economics 2013). 1.2 Industry Analysis In order to understand the potentials of Real Coffee Ltd to achieve a stable growth it would be necessary to refer to the performance of coffee shops industry, as this performance is affected by the industry’s competitive forces. The coffee shops industry can be characterized as a key part of the UK market. in fact, in 2012 the industry’s performance reached its highest level achieving profits over £1 billion, an income that has been reached for the first time for the specific industry of UK (Mintel 2013).