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Need help with my writing homework on International Business Strategy / Case Study 2. Write a 1250 word paper answering; The company is currently headquartered in London, UK.

The company i.e. Hongkong and Shanghai Banking Corporation (HSBC) is one of the noteworthy names within the financial sector of the world. The company initially started its operations in the Chinese and Indian market. It was during the year 1865 that the financial company had been established. Since then the company has experienced tremendous growth in its operations with the establishment of the business extensively within the worldwide market. In the present day context, the company has its operations established in some of the topmost nations of the European and Asian continent. The printing of the first banknotes of the country i.e. Thailand is also credited to HSBC holdings. For the period in between 1876 to 1902, HSBC was one of the leading institutions in the global financial sector. Though the company faced numerous challenges owing to the increased level of competition in the external market, it has been able to establish a unique name for itself within the financial sector of the world (HSBC Group, 2015).

Evidently, HSBC operates in the financial sector. The company offer numerous ranges of products which includes financial products. The product line of the company is divided into four different parts in the global business sector. These product lines include HSBC Direct, HSBC Advance, HSBC Premier and HSBC net. It must be crucial to mentioned that the company segregate its product on the basis of market segmentation. This can be justified from the fact that HSBC Direct deals with the approach of attracting the customers to buy the products and services of the company through online means. This depicts the approach of the company to interact or connect with large base of customers situated in various nations of the world. Correspondingly, HSBC net provides a different line of products for the potential customers within the financial sector of the world.