Article Writing Homework Help

Write a 5 pages paper on opportunities in the hospitality industry. Any part of hospitality industry such as theme parks, hotels regardless of its status and restaurants try to maximize the number of visitors and the turnover of the business. Almost all businesses in this line use various avenues for increasing their business and sales. One of these ways&nbsp.is&nbsp.eWOM.&nbsp.

The full form of eWOM is Electronic word of mouth and can be defined as the customer reviews that are posted on Social Media as well as other websites. The marketing experts have studied the importance and relation of eWOM with existing and future paying customers and the relation between content of&nbsp.eWOMand increase in sales volume.&nbsp.

The main mediums of eWOM include blogs, social media sites such as facebook, pintereste, Twitter and others. This medium also includes various popular travel websites where most of the people do their bookings, chat rooms and other user-generated websites in this field.

It is a fact that the hospitality business in UK must pay attention to these online reviews, as most of the potential customers prefer to check the reviews before booking of the room in any UK Hotel (Melián-González, Santiago, Bulchand- Gidumal,, Jacques and González López-Valcárcel, Beatriz (2013)). Due to this, the hospitality industry should keep the&nbsp.negative&nbsp.reviews at minimum and positive reviews at the maximum. One way with which this can be done is to contact the person who&nbsp.has&nbsp.posted&nbsp.negative&nbsp.reviews and sort out the issue.&nbsp.

These studies also consider some factors such as the role of volume and valence of eWOM&nbsp.for&nbsp.an increase&nbsp.in sales for future. The volume of reviews of any hotel affects the (RevPAR&nbsp.revenue per room.&nbsp.The valance refers to the ratio of positive review vs the negative review and has&nbsp.a lot of effect over business of luxury hotels.