Article Writing Homework Help

Compose a 1750 words assignment on market planning and control. Needs to be plagiarism free! In addition, marketers need to know any other information that would persuade customers such as health claims, celebrity and expert information. In marketing food products like sandwiches and soft drinks, the marketing strategy has a direct connection with the buying and eating habits. An example is about what the scientists say about eating high fibre foods and reducing cancer risk or eating foods with saturated fats and heart problems.

Developing the format of a marketing plan is the first step in making a marketing strategy. The plan should include. the objective and business mission. situation Analysis. the aims of the marketing strategy. strategic and tactical procedures. the budget and means of analysing performance. and contingencies (Aitken 2004).

The first step is to describe the challenge i.e. product to be marketed. in this case, the products are sandwiches, cold and hot drinks. Situation analyses include several aspects, competitor analysis, SWOT analysis, company analysis and customer analysis. The food industry in London is usually very efficient focussing on the customer requirements in terms of culture, taste and other aspects like scientific information about foods and eating habits.