Article Writing Homework Help
You are a marketing specialist reporting directly to the Director of Marketing. One of your top competitors has recently begun stealing market share from your brand. Unless your team comes up with a s
You are a marketing specialist reporting directly to the Director of Marketing. One of your top competitors has recently begun stealing market share from your brand. Unless your team comes up with a successful defensive marketing plan, this competitor will overtake your brand’s market position within six months.
For this assignment, you will develop a marketing plan to effectively address the competitive threat. You will choose a real-life company and product, as well as a competitive company and product, to use in the course project assignments.
Module 5 Project Assignment: For this assignment, create a PowerPoint presentation to be presented to the marketing and sales teams that includes the following:
- Business mission/vision/values/goals
- Marketing plan objectives
- Key insights from research
- Proposed segmentation, targeting, and positioning strategies
- Proposed marketing mix
- Proposed IMC recommendations (traditional and digital)
- Rationale for recommendations
- Examples of traditional and digital IMC tactics
