Article Writing Homework Help

Write 2 pages thesis on the topic lending decision. Lending Decision Lending Decision Titus Manickam Order No. 183523 02 October 2007 (Rejoinder to my report of 28 September 2007)

Lending Decision

(A Rejoinder)

Performance Forecast for Coles Group Limited

Coles performance during FY 2007 is quite dismal at a decrease of 9.5 percent in profits from its return on Food and Liquor business. This is difficult to understand in a booming economy where everyone in the competition is doing well.

For Wesfarmers, who are on the verge of taking over Coles, it is bad news. However, a judicious mix of fast action (shape up or ship out) at the top and middle management levels, training and empowerment at the bottom level must help to turn the tide in its favour.

The main reasons and possible solutions are as below:

1. Update the system

Coles has had a long and great history. It has survived the recession and two world wars. It has tremendous staying power. But it is time to change. It has to take a good look at how others in the same field are doing business and catch up with them.

2. Accountability

There is nothing wrong in the figures. The figures are only representative of the facts. Past performance of Coles is not going to help its future prospects unless the causes of the dismal figures are rectified. The company’s accounts department is doing its job well. Problem is somewhere in the communications system and customer relations policies. Not enough seems to be happening to attract better customer base. Painting rosy pictures year after year cannot be a solution.

3. Trim the flab

The company must look lean and handsome in the sight of its patrons. Good advertisements, sponsorship of popular events, forays into new areas of business or expansion of good, existing ones must seen to be happening every now and then to build customers and investors confidence.

4. Tie up

Make a list of large potential customers like hotels, restaurants and other eating joints. Marketing strategies must go hand in hand with understanding and catering to the needs of individual as well as corporate clients.

5. Make way for profits

Concentrate on products that yield better profit margin location-wise. Product A may rake in higher profit margin in one location, whereas Product B may show similar margin in another location. The range of products in one location must reflect its local market demands. A uniform range for every location is not the best way to attract customers and profits.

Source

1. Woolworths Limited, finance.google.com/financeq=ASX:WOW, 02 October 2007

2. Profit Strategies and Solutions, Inc, www.restaurantprofits.