Marketing Homework Help
Applying the Decision Making Process Preparation Review the following: 11.3 Understanding Decision Making The 5 Whys Problem-Solving Method Your Assignment Think of a decision you’re currently
Applying the Decision Making Process
Preparation
Review the following:
11.3 Understanding Decision Making
The 5 Whys Problem-Solving Method
Your Assignment
Think of a decision you’re currently facing (or one that you’ve recently faced). Analyze the decision using the eight-step decision-making process outlined in Figure 11.8 in the textbook. In your response, summarize your analysis for each step of the process, clearly identifying each of the eight steps (e.g., identify the problem, etc.) using a numbered/bulleted list or separate paragraphs.
Before you begin your analysis, review the following notes:
Step 1. Identify the problem: A problem exists when there is a discrepancy between an existing and desired state (e.g., standards, goals, etc.). An important part of defining the problem is to distinguish symptoms from cause. Consider using the Five Whys technique (if applicable) to identify the root cause of the problem.
Step 3. Weigh decision criteria: You don’t necessarily have to assign numerical weights. At the very least, rank your decision criteria in order of importance.