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Write 12 pages with APA style on Business Environment And Strategic Management. (RIM).

Write 12 pages with APA style on Business Environment And Strategic Management. (RIM). RIM designs and develops the wireless email services for BlackBerry Phones. In the year 1999, RIM had transformed the global mobile industry with the beginning of BlackBerry solution (Research in Motion (a), 2012, p.9). RIM aims to sustain its position in the telecommunication industry by emphasising on the advancement of two-way wireless technologies as well as by enabling applications.

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RIM was instituted in the year 1984 and is headquartered in Canada. The common shares of RIM are traded in the NASDAQ as well as the Toronto Stock Exchange. As of March 2012, the company employs around 16,500 employees and has around 524 million shares outstanding (Research in Motion (b), 2012). As on March, 2012, RIM has a fortified balance sheet consisting of around $2.1 billion of cash, cash equivalents and investments and only a small percentage of debt. For the financial year 2012, the annual revenue of RIM was of $18.4 billion, while its net profit was $1.2 billion. Therefore, the earnings per share of Rim for 2012 were $2.22 per share. Around 40% of the company’s sales take place in the UK, UK and Canada (Research in Motion (a), 2012, p.13).

With the help of BlackBerry platform, RIM provides a superior wireless communications service by means of push-based connectivity, in addition to offering industry’s best security and project manageability.