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Instructions

Supply and Demand Concepts

As an economist for ABC Plastics, your boss has asked you to respond to some questions she has regarding the company’s main product, tablet cases. A marketing research firm recently developed the following supply and demand schedules for tablet cases:

Price/Case

Quantity Demanded

Quantity Supplied

$24

5000

18000

22

6000

17000

20

7000

16000

18

8000

15000

16

10000

14000

14

11000

13000

12

12000

12000

10

13000

11000

8

14000

10000

6

15000

9000

4

16000

8000

2

17000

7000

You are to develop a report addressing the following questions and present your findings to the Board of Directors:

Questions:      

1. Construct a graph showing supply and demand in the tablet case market, using Microsoft Excel.
2. How are the laws of supply and demand illustrated in this graph? Explain your answers.
3. What is the equilibrium price and quantity in this market?
4. Assume that the government imposes a price floor of $16 in the tablet case market. What would happen in this market?
5. Assume that the price floor is removed and a price ceiling is imposed at $8. What would happen in this market?
6. Now assume that the price of tablet cases drops by 50%. How would this change impact the demand for tablet cases? Explain your answer and reconstruct the graph developed in question one to show this change.
7. Assume that incomes of the consumers in this market increase. What would happen in this market? Explain your answer and reconstruct the graph developed in question one to show this change.
8. Assume that the number of sellers decreases in this market. What would happen in this market? Explain your answer and reconstruct the graph developed in question one to show this change.
9. Explain the difference between a normal good and an inferior good. Would your answers to question #7 change, depending on whether this good is a normal or inferior good? Why or why not?

Submission Details:

• Present your analysis in Microsoft Excel format. Enter non-numerical responses in the same worksheet using textboxes.
• Submit to the Submissions Area by the due date assigned.
• All submissions must be original and all resources must be properly acknowledged.