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Write 7 pages thesis on the topic diageo. Finally, a market study of the beverage industry has been prepared that highlights the statistics within the industry today. The companies that are on top of

Write 7 pages thesis on the topic diageo. Finally, a market study of the beverage industry has been prepared that highlights the statistics within the industry today. The companies that are on top of the business have been identified with the help of a graph. The current developments of the company have also been provided as a conclusion to the report.

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Diageo PLC is a multinational British alcohol company, and one of the biggest alcohol companies in the world. The company was formed in 1997, with the merger of Guinness PLC, its primary parent company, with Grand Metropolitan PLC (GrandMet), a hotel chain with brewing interests (diageo.com). At that time, it was a large multinational with a share in food as well as drinks industry. Today, however, the company has shed most of its food business and concentrates on alcohol, acquiring new spirit brands. Diageo is a global company, with a presence in over 180 markets around the world. It has manufacturing facilities across the globe including UK, US, Canada, Africa, Australia, India, Ireland, Spain, Italy, Latin America and the Caribbean.

Diageo produces and distributes a leading collection of branded premium spirits, beer and wine.