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Complete 4 pages APA formatted article: E-commerace of Marks & Spencer. In the essay, we shall examine four aspects of e-commerce that have been incorporated by Mark and Spencer (M&.S). The
Complete 4 pages APA formatted article: E-commerace of Marks & Spencer. In the essay, we shall examine four aspects of e-commerce that have been incorporated by Mark and Spencer (M&.S). These areas are. Online selling, Security, Collaborative Commerce and Stock control. The essay will focus on reasons that triggered adoption of E-commerce by (M&.S).
After the expansion of the European Union, there were more retailers that entered the UK market. This meant that M&.S was now facing renewed competition from the new entrants and had to incorporate changes to deal with this competition. The Company needed a source of knowledge on what consumers need and it also needed to do outsourcing. These two objectives were met through ecommerce and now the Company is ahead of its new European competitors. (M&.S Annual report, 2007)
The Company has adopted this mode of operation because the world is becoming increasingly global. this implies that there are more and more people doing business with parties that are quite distant from them. E-commerce therefore helps Marks and Spencer to reach customers that are not in the UK. This is especially useful to the Company because it has numerous stores world wide. E-commerce has affected the speed at which transactions are made because it is very fast. Before the introduction of online selling, customers had to go manually to M&.S yet some of them were very far from them or were even out of the country.
