Article Writing Homework Help

I will pay for the following article 3.1 reading report. The work is to be 2 pages with three to five sources, with in-text citations and a reference page. ARTICLE REPORT WRITING Objective of the study The study was a fieldwork that sought to find the differences in conditions of service of two groups ofdirect sales marketers. The two groups of direct marketers were those involved in multi-level direct selling and those involved in single-level direct selling. The conditions of service that the researcher was also researching into were on the motivation, behavior, job satisfaction, commitment, and performance of the various salespersons in the different organizations. In effect, this was an exploratory research that was based on the principles of comparative analysis between people of two different lines of marketing service.

Background of the field of the study

Direct sales continue to be a growing phenomenon in all parts of the world. This is partly because of the intensity of competition between various manufacturing companies. It would be noted that marketing is the middle entity that comes between manufacturing and consumption (Krause, 2009). This means that if good and products that are produced are not marketed, they remain liabilities for their producers. But it has never been easy for producers to get their produces marketed because of competition. It is against this background that several companies have devised what may be described as non-orthodox means of marketing. This non-orthodox means is to get people who sell products on a face-to-face basis to consumers (Fox, 2008). As direct selling gained prominence, another component of it, which has to do with multi-level direct marketing, emerged. It is for the sake of the difference in approaches namely single-level and multi-level that researchers have often tried to investigate the impact that these difference create.

How the study was conducted

The study was conducted through a survey research design whereby the researcher formed a sample size from 22 different companies. The researcher proceeded to design a data collection instrument in the form of a questionnaire, with which data were collected from respondents by the use of mailed questionnaire. With the fact that the research design was influenced by survey, it means that the researcher was to generalize all data collected from respondents with the larger direct sales population within the setting of the research.

Managerial implications of the study

The major managerial implications deducted from the study have to do with the trend of recruitment of marketers. This is because the study showed that the best group of population to take up single-level direct selling is people who would want to hook unto those jobs as permanent workers. For this reason, it is best to recruit young people who are not engaged with other time consuming activities and who would have the energy do undertake their selling tasks single handedly (Copacino, 2008). On the part of multi-level companies, it is advised that they settle with the older class, who are already engaged with other full time jobs and would therefore take up direct selling as a part time job. Once this proportionate recruitment is made, direct selling companies can be assured of having the very best of input and commitment towards work from sellers.

Recommendation

For future development of the present study, it is highly recommended that the author adapts a mixed method of data collection. This is going to be useful for the present market research because the researcher will be offered the opportunity of collecting quantitative data as well as qualitative data. The present study was limited to qualitative and so there were no graphical representation of data and this made the study lack an empirical understanding.

CITED WORKS

Copacino, Willaim.C. Copacino on strategy: get the complete supply chain picture. Logistics Management and Distribution Report. 2008.37(11):45.

Fox, Michale.L., and Holmes, John. L. A model for market leadership. Supply Chain Management Review. 2008. 34(2): 54–61.

Krause, Daniel. and Handfield, Richard. Developing a world class supply base. Tempe, Ariz.: National Association of Purchasing Managers Center for Advanced Purchasing Studies. 2009. Print.