Article Writing Homework Help

Create a 10 pages page paper that discusses marketing management of the chocolate house. The product will come in different shapes and sizes according to the preference of the customer. The Chocolate House will also offer customized packaging which allows the buyers to choose from brown and gold packages. Swiss Classic’s price will range from 10 for three small chocolates to 30 for three large ones. Aside from being sold in company-owned retail outlets, Swiss Classic can also be delivered for an additional charge and can be bundled with wine, bouquets and cards when used as gifts.

This promotional objective allows the firm to provide value to its customers thereby ensuring the steady inflow of sales. Because the chocolate is popular and widely consumed by the UK market, The Chocolate House’s main task is to capture the appropriate niche for its products.

Demand creation enables the company and the product Swiss Classic to succeed and even merely survive in the industry. Inadequate demand, in the long run, will force the company to withdraw and close down. Thus, this objective is pivotal in the survival of the business organization.

This promotional objective allows the firm to differentiate itself among the numerous competitors in the industry. By occupying a definite position in the customers’ minds, The Chocolate House be assured of strong brand equity and recall from its market. The firm will do this by emphasizing on product quality, ensuring freshness through the use of cocoa butter instead of vegetable fat, pricing higher than its competitors, delivering excellent customer service, and designing its outlets as a place for indulgence.

The Chocolate House is competing through a differentiation strategy, image creation is important in order to stress its uniqueness. The company should always stress what separates it from competitors that customers should patronize its products. If this is not pursued, it might end up being one of the others or worse, it might not be able to win any customer at all.