Article Writing Homework Help

I need help creating a thesis and an outline on Australia’s Viticulture Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Gender is another primary segment as Lee and Low (2007, p.735) report that women in Australia buy 70% of the wine and that is typical also of their major exporting customers in the UK and US. Women may have different tastes for wine and will respond to different packaging than men (Low and Lee, 2007, p.735). Quality and cost further segment wine. These two segments may overlap, though quality is not an absolute indicator of cost. Drinking behavior is another key segment, as the wine that appeals to the occasional drinker may not be marketed in the same way as a wine meant for the market of heavy consumers.

While wine segmentation can be limited to demographics, Bruwer, Li, and Reid (2002, p.221) have reported that it limits the information about the consumer. They state that segmentation should be accomplished by identifying lifestyle and drinking behavior. They contend that this makes the segments, “…more actionable from a marketing strategy standpoint” (Bruwer, Li, and Reid, 2002, p. 221). They have further broken the segments into shopping styles and desired outcome of drinking behavior (Bruwer, Li, and Reid, 2002, p. 228). While these various segments may have value from a marketing standpoint, they may limit the segment to such a degree that the overall market may be too limited to be of any strategic value.