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Provide a 9 pages analysis while answering the following question: Strategic Management Fuel business. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is
Provide a 9 pages analysis while answering the following question: Strategic Management Fuel business. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The key strategic issues for GM are its organizational efficiency, its production processes, and market responsiveness.
GM can improve its situation by altering its organizational structure to promote a lean management process. It should change its production processes to reflect higher efficiencies in supply chain and platform distribution, and increase its market responsiveness by shortening its time from design development to rollout.
General Motors (GM) is one of the world’s largest companies, with manufacturing operations in over 30 countries and product sales of nine million units in more than 200 nations over the world.1 In spite of its rich history of rising from humble beginnings in 1908 to its apex of controlling 65% of domestic car sales in the mid-1970’s, GM today is one of the least profitable vehicle manufacturers in the world. In fact, as of the date of this case study, GM’s return on invested capital is only 1/6th that of one of its major competitors. This represents a significant dilemma that must be addressed and resolved if the company is to maintain its viability. The purpose of this paper is to examine the critical strategic issues facing GM and offer recommendations on specific steps that can be taken to address the deficiencies.