Article Writing Homework Help
Hi, need to submit a 1750 words paper on the topic Analysis of the Research about Development within the UK Retail Fashion Sector.
Hi, need to submit a 1750 words paper on the topic Analysis of the Research about Development within the UK Retail Fashion Sector. To make the study comprehensive, a semi-structured face-to-face interview with marketing and buying directors from 11 major UK fashion retail chains was undertaken. Only those firms that predominantly sold own-brand merchandise and had a turnover in excess of 75 million pounds were interviewed. The study arrived at the conclusion that the trend of fashion own-brand is the most vital element in determining the trading strategies of the major fashion retail players. Through research and analysis, he also deduced that the success of the strategy depends upon management expertise, retailer communications research, planning, and resource investment and most importantly, on the receptivity amongst shoppers. .
In examining the issue, the author undertook the literature review but the introduction of the paper does not give any indication on the sources of information that will be used – whether through books or through websites. The literature search is a significant step in the research process (Reed, n.d.). The purpose of the literature review is to examine fashion own-brands from a retailer perspective. The literature review section should contain an introduction, main body, and conclusion. It contains a proper introduction for the literature review but subsequently, the conclusion has not been segregated from the discussion.
The author, in this case, has researched through recent literature not more than five years old. The research done conveys what others have done in the field and what more is left to be done but it is insufficient. While qualitative research has been undertaken and primary sources used, it is not clear from the sentence structure, whether they are the opinions of the authors concerned or whether those authors have cited other experts in the field. This is because no quotes have been included in the literature search, which normally adds substance to the paper.
