Article Writing Homework Help

Complete 10 pages APA formatted article: Correlation of Core Financial Data of EasyJet and Macroeconomic Environment. Special attention must be paid to Ryanair’s statistics since it is the largest low-cost airline in Europe and Easyjet’s’ closest competitor. From the above data, it’s evident that in terms of average load factor easyJet was ahead of Ryanair during the period Jul’07 to Jun’08. But Ryanair flew 12 million passengers more than EasyJet. While Ryanair leads in terms of a number of daily flights i.e. 1099, easyJet is a close second with 1045 daily flights.

Table. 2. points out that Ryanair covered 712 routes and 145 destinations with 5981 employees, while easyJet covered almost half the number of routes i.e. 340 and 88 destinations but it had 6500 employees, i.e. more employees than Ryanair. Therefore it can be inferred that operational efficiency or productivity-wise Ryanair leads at least in certain parameters.

As of December 2008, EasyJet had a 22.98% market share in terms of passenger numbers, while its load factor was 84.6%, whereas for the same period Ryanair has 27.85% market share in terms of passenger numbers, while it had a load factor of 81.1%. EasyJet served 27 countries as of December 2008 whereas its closest competitor served 26 countries. (ELFAA member Statistics, December 2008).

The above table shows that in the year 2007 easyJet made a profit of £152.3 million on revenue of £1797.2 million, whereas the company could make a profit of only £83.2 million on much larger revenue of £2362.8 million in the year 2008. In May 2008 it was reported that if there is a hike of $1 in price per barrel of oil, the company’s profit comes down by £2.5m (Wearden G., May 2008). Therefore the drop in profit in spite of higher revenues in 2008 could be attributed primarily to the increase in the price of oil or aviation turbine fuel. The data also points out that the current assets of the company had a healthy rise of £248.6 million in the year 2008 over 2007.