Article Writing Homework Help

Compose a 3750 words assignment on business strategy of auto nation company. Needs to be plagiarism free! The company founded in 1996 by H Wayne Huizenga. The headquarter is located in Fort Lauderdale, Florida. It is supposed to be the largest automotive retailer in the United States of America, with 272 dealerships nationwide. It is such a big business where approximately 25,000 people are working. Auto Nation sells 37 different brands. The core brands sold by the companies are General Motors, Ford, Toyota, BMW, and Honda Nissan. It also sells various ranges of automotive products like used vehicles, spare parts, and automotive services. This company has the three following operating segments,

Auto Nation is very keen to upgrade its technology according to the changing technological environment. The company has strategically used information technology in its operations. Mobile technology is a great opportunity for Auto Nation to develop. The company has recently launched a mobile website to reach more and more customers and increase the sale. Mobile is the best means of reaching the maximum number of customers. People use their mobile phones while waiting, riding in a car, sitting on the beach. So this is the great opportunity that Auto Nation has grabbed to expand the business through cell phone communication. Data security and privacy is the major threat in all the businesses because they rely on information technology. Licking of important data misuse of the data, piracy can be a major threat but in the company, like Auto Nation, these issues are easily kept under control.

The vision of Auto Nation is the foundation of operational excellence. No compromise will be done as far as quality and customer satisfaction is concerned. This vision enables the company to set the industry standards and improve consistently The Mission of the business is to become the best and top automotive retailer in America. Objectives of Auto Nation are to be America’s most successful automotive retailer by performing the business with the highest standards of business conduct.