Business 330-Principles of Marketing-Capstone Marketing Plan
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
I have included links to sources in the attachment as well as 2 scholarly sources. One has to be used in the paper.
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