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Entrepreneurship Creating a Marketing Plan Market Analysis Discussion

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Proposed company name:

Configuration Technology Services

Proposed product or service:

Engineering Product Design Services

Why is this company name significant?

As the name describes we bring new technology to the product we are that we’re one of the best in the industry.

Company Mission

We are the preferred design, technology, and innovation partner, creating differentiated products and services that delight customers and drive business growth

Why did you choose this product or service?

The type of capabilities we have is very different from other organizations. We have a set of creative folks and a set of engineering talent. This is a unique combination, which brings value to our customers. We bring design and technology together.

The Market:

  1. Customers: Who are they and what do they need?
  2. Company Analysis: Your firm’s strengths and weaknesses relative to this marketing and the offering
  3. Collaborators: Your collaborators should include supplier and/or distributors or retailers.
  4. Competitors: Who are they and what are they doing?
  5. Business climate: This section includes the opportunities and threats created by environmental forces, such as government regulations and legislations, the economy, and social, cultural, and technological forces.

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Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.