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CSUEB Management Questions
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Identify a recent innovation by your firm. What is your firm’s strategy to cross the chasm(s) to achieve mass-market adoption of its innovation? What attributes describe the current major customer segment for your firm? Are these changing? If so, is your firm prepared to meet these new customer demands?
How does your firm organize for innovation? Does it use a closed or an open innovation approach? Is its current approach working, or does it need changing? If it does need changing, in what way?
