Business Finance Homework Help
University of Virginia Customer Satisfaction & Customer Relationships Article Review
Part1: Read Chapter 14. Customer Satisfaction and Customer Relationships and write a brief summery on it, then
Also, provide a graduate-level response to each of the following questions:
- Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
- Choose a company, research the company’s Customer Relationship Marketing (CRM), and discuss it with the rest of the class.
Part1: needs to be in APA format and also 500+ words and cite all references.
Part2:In this assignment, you are to critically read and evaluate a scholarly article’s strengths, weaknesses, and contributions to the study field. Learning how to critique a journal article has several benefits, including preparing you for publishing in the future and keeping you current on the literature in your field of study. The practical application is developing the ability to look at research within your organization and industry with a knowledgeable, critical eye.
Use online or any IEEE source, locate and review the following peer-reviewed articles:
Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.
Melumad, S., & Meyer, R. (2020). Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure. Journal of Marketing, 84(3), 28-45.
Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. (2019). Can advertising investments counter the negative impact of shareholder complaints on firm value?. Journal of Marketing, 83(4), 58-80.
Liu, Y., Shankar, V., & Yun, W. (2017). Crisis management strategies and the long-term effects of product recalls on firm value. Journal of Marketing, 81(5), 30-48.
Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of marketing, 83(2), 98-119.
