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YU Starbucks Coffee Company Transformation & Renewal & SWOT Analysis Case Study
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1. from content, Understand the main theme of the case and analyze accordingly.
2. Identification of type of case
3. correctly done SWOT
4. 3-5 pages
5. Creat a short catalogue for this case analysis.
Please use the Case Coach) as a guide for preparing and writing your hand-ins. Please also use the ”Overview Slides” as a summary of marketing theory you may need to apply to the case. The length of the hand-in will vary each week depending on the case, but in general, most hand-ins will be between 3 and 5 pages (single spaced) plus exhibits. The questions for each case are very important and you must include good answers to all of them in your analysis
above.
