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BUS 300 Strayer University Sexual Harassment Scandal Research Paper
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INSTRUCTIONSWrite a 4–5 page paper in which you:
- State the name of the organization and describe its mission and purpose. Provide details about the company.
- Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
- Create the specific goals your campaign will try to achieve and justify why you chose these goals.
- Design and explain the steps you will take to achieve your goals.
- Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6). Identify the internal and external stakeholders who will be affected by your actions.
- Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.
