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MGMT 440 University of Maryland Chick Fil A Contingency Plan Paper
You have been hired as a consultant to Chick-Fil-A at Tech Rd. Silver Spring, Md to develop a contingency plan during the
pandemic.
The Tech Rd. Silver Spring, MD Chick-Fil-A C-Suite would like you to focus on any two (2) in each of the 5 areas below
when developing your contingency plan.
1. Front House Operations (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Hospitality
• Cash and Coupon Management
• Front Counter Food Safety
2. Back of House Operations (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Inventory Management
• Food Handling & Preparation
• Kitchen Food Safety
3. Talent (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Human Resources
• Performance Management
• Talent Management
• Associate Engagement
• Payroll
4. Marketing (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Creative Design
• Internal / External Marketing Campaign
• Social Media Marketing
• Donation/Fundraising Management
5. General Leadership & Management (Pick any 2 within this area to discuss in your contingency plan – 10 Points)
• Leader of Team
• Small Business Ownership
• P&L Management
• Process Management & Improvement
In developing your contingency plan, make sure you utilize the following management concepts below in your response:
1. Four Management Functions (10 points for explaining each management functions)
2. Four Management Resources (10 points for explaining each management functions)
3. Sustainable Competitive Advantage (5 points for explaining each management functions)
13 | MGMT 440 – Summer 2021 – Business Strategy and Policy
4. Focus Differentiation Strategy (5 points for explaining each management functions)
5. SWOT Analysis (10 points for explaining each management functions)
6. Customer Value Proposition (5 points for explaining each management functions)
7. Value Chain (5 points for explaining each management functions)
8. Corporate Social Responsibility (5 points for explaining each management functions)
9. Triple Bottom Line (15 points for explaining each management functions)
10. Core Competency (5 points for explaining each management functions)
