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The Basic Idea of Ethical Branding Discussion
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Answer the 3 questions as below :
What is the basic idea of ethical branding? In this context critically examine the inadequate company practices and find examples of such practices.
• Explain different understandings and models of corporate social responsibility.
•What is the role of customers and other stakeholders in the corporate social responsibilities and what is the role of ‘social contract’ when determining the role that companies have in a contemporary society?
This is the book related to the question, if you can get itCorporate Communication: A Marketing Viewpoint1st Edition1st Edition
