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University of Nevada Las Vegas Non Traditional Campaigns Discussion
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Instructions
Reverse engineer the marketing components that went into designing the advertising campaigns (e.g. research questions, data sources, departmental cooperation, etc.)
Example Commercial: The Clydesdales “Brotherhood” – 2013 Budweiser Super Bowl
Give two examples of companies using non-traditional campaigns: one successful and one failure. Explain why. Provide detailed descriptions of the ads and screenshots. Please reference your resource.
