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Supply Chain Quality Function Deployment Discussion
An auto manufacturer plans to build a new car for the low-price end of the market. You and your fellow class members represent employees of the manufacturer and you have been asked to plan for making sure that the new car will be a hit with the customer popu-lation. As a team, you have determined that employing QFD would be the best way to do that. 1. Describe how you would obtain VOC input. 2. Your team has collected VOC input, including the following customer wants/needs: Low price
Fun to drive
Fuel efficient Comfortable
Built to last Reliable Up-to-date technology
Cheap to operate Seating for 4 or 5 Attractive styling Safe
Easy to maintain
How should your team process these inputs to become the VOC customer needs, or WHATs?
3. Describe the steps that might be used to build the Planning matrix.
4. Describe how the Technical Requirements matrix (HOW the company intends to respond to the VOC needs/wants) is constructed. 5. Illustrate the method for evaluating the interrelationships be-tween the WHATs and HOWs.
6. We will assume that the technical requirements (HOWs) have been distilled to the following: Operating economy
Handling Low weight
Fuel efficiency Reliability/dura-bility
Comfort/safety Technology Cost control
As best you can, determine the direction of correlation be-tween these technical requirements (HOWs).
7. Describe how the design targets are established.
