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TUI WK 4 Web Design Marketing for Online Influence by Companies Discussion

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I’m studying for my Marketing class and need an explanation.

  • Provide a brief introduction of the company with which you are working.
  • Discuss ways you can improve perceived customer value.
  • Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
  • Analyze how the personality of an endorser shapes the emotional benefits of the product.