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Sales and Purchases Amazon Company B2B Sales Activities Paper
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Select a company and focus on its B2B selling activity. Give relevant examples and supporting evidence.
The task consists in addressing the following aspects:
1. Analyze the company’s market reach
2. Describe each of its B2B segments.
3. Detail and analyze the company’s go-to-market approach.
4. Analyze the company’s sales force organization.
5. How do they identify and maintain relationships with their most important accounts?
